Order the correct size using virtual tape for online shopping

British researchers at the University of Surrey, London College of Fashion, and the company Bodymetricshave come up with a new virtual body scanning device that gives accurate measurements and could boost online clothes shopping because usually shoppers are nervous about ordering clothes online because they often do not fit, nearly 30 to 60 percent of clothes bought online are returned.

With the new system, a shopper inputs his or her height as a reference and can then take a single full-length picture with a webcam or smartphone from which all their other measurements are calculated. It uses the measurements combined with a person’s overall proportions to build a 3D image as seen above.

credit : REUTERS/Jane Reck