Nike Adapt – the self-lacing SneakersJanuary 16, 2019
The Nike Adapt, will cost $350 and will not require a physical button to activate the laces instead it will use an app on smartphone.
Nike’s creative director of innovation Eric Avar said “We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes, During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”
Smartphone app which will store fit preferences. They can input different fit settings for different moments in the game, loosening it for a timeout and tightening before they re-enter the game.
The shoe are scheduled to go on sale in February.