Samsung invited some mobile-tech bloggers in India and offered them to fly Berlin to attend tech conference. Blogger Clinton Jeff of New Dehli says he was told to wear a company uniform and man a Samsung booth throughout the conference, showing off Samsung products to members of the media. When he resisted, he says he was told that he would have to find his own way home !
After the word got out, Samsung issued a statement placing blame on a coordinator for the “Mob!lers tech blogger” program and said it was never the their intention to force bloggers to do any promotion.
“Samsung Mob!lers is a voluntary community of active Samsung mobile device users, who are offered the opportunity to participate in our marketing events across the world. At these events, all activities they undertake are on a voluntary basis. No activities are forced upon them.
We regret there was a misunderstanding between the Samsung Mob!lers coordinators and the relevant blogger, as we understand he was not sufficiently briefed on the nature of Samsung Mob!lers’ activities at IFA 2012. We have been attempting to get in touch with him.
We respect the independence of bloggers to publish their own stories.”
Is this the way they are planning to take over customers mind ?